Chapter 59
The Internet is full of fans who have endorsed products for their idols under the Song brand.
Just look at veteran actress Yong Yun. She has been fading for years, but relying on Yunshan's "Night Rain Sent to the North", her posters can be found wherever there is a Yunshan counter nationwide. Wherever there is a Song-sponsored event, an invitation for Yong Yun is never missing.
As long as this endorsement continues, she will always have hype even if she stops acting and hosting shows.
The Song Corporation is rich and powerful, never stingy with cooperative partners, generous in promoting them, and marketing campaigns are endless. This is probably the family tradition of the Song Corporation, after all there are often Song employees revealing online the high benefits and treatment of the Song Corporation, making peers envious.
Whether it is endorsers or employees, all are considered equal in the eyes of the Song Corporation, they are all working for me, and will never be shortchanged!
Many actresses envy Yong Yun and hope to get an exclusive endorsement deal for a Yunshan product. Every year when Yunshan releases a new product, it is a highly sought-after resource that artists fight head over heels for.
But in recent years, the Song Corporation does not seem to intend to find new endorsers for Yunshan. Each time a new perfume is launched, ordinary models are used for simple introductions before direct sales. Even without promotions, Yunshan's sales are not a concern, endorsers are indeed not lacking.
Who would have thought that when they desperately want an exclusive endorsement deal but can't get one, this unknown Zhong Ruanxing suddenly descended from the heavens and directly won the overall endorsement for Yunshan!
From now on, the name Zhong Ruanxing will be firmly tied to Yunshan. No matter how many new products Yunshan releases, and no matter how many exclusive endorsements they find, none can surpass Zhong Ruanxing's status as the overall endorser.
She even overshadows veteran actress Yong Yun.
She is a veteran actress! Even if she has faded, and hasn't been filming for years, she is still a veteran actress!
Zhong Ruanxing, a nobody who hasn't even played a leading role, what makes her deserving!
Let alone Yunshan, she also has a car endorsement! That is Fengchi under the Song Corporation! Targeted at high-end premium users, shouldn't such products at least find a mature, stable and accomplished endorser to be more convincing?
Netizens are confused, but when they actually see the official announcements, they find themselves unable to refute.
Because she is truly too beautiful for words in them.
With absolute beauty, she left the haters speechless. Zhong Ruanxing is probably the number one in the entertainment industry.
- The white suit look for Fengchi! Save me! This is like a powerful career woman going out! Does President Zhong still need escorts? I can carry your bag!
- Long wavy hair, red lips, snowy skin, long legs in pants, black stilettos revealing ankles, this is my image of a powerful career woman!
- I love this queen's evening gown even more! Her Majesty sitting in the car and glancing out with aloofness, do you understand the feeling of a deity looking down on the mundane world?!
- Inside news, this look was originally conceived as a princess going out, but Zhong Ruanxing directly wore it with a queen's bearing, so the style was changed accordingly in subsequent shoots.
- The Yunshan looks are even better right? Sexy enchantress, alluring fairy, sister please take my worthless dog life!
- Quick, go order the perfume in the poster, it looks so fragrant!
- Beautiful sister smells so good and soft, hug hug hug!
...
People are visual creatures, and absolute beauty easily makes them fall. Other than diehard fans, even casual netizens will not nitpick on this continuously.
With Zhong Ruanxing's popularity, she shouldn't even have haters. But in the entertainment industry, any beauty invariably has haters everywhere!
Those artists who failed to get Song endorsements surely cannot just watch her steal the limelight. Soon, black materials about Zhong Ruanxing started emerging, gradually replacing the previous praise on Weibo.
- So the bed-climbing goddess climbed onto a Song executive's bed again? I laughed.
- Who doesn't know Zhong Ruanxing got to where she is today by bed-climbing?
- Getting two endorsements right off the bat, her sponsor this time is quite resourceful. Zhong Ruanxing has finally hugged the right thigh.
- It's people like her who spoil the atmosphere in the industry! Down with Zhong Ruanxing!
- The AV star wants to go mainstream now? Song Corporation has bad taste, taking in all kinds of people.
...
Ran Ting was just gleefully reading netizens praising his artist, but as he read on, he sensed something amiss.
These are clearly organized haters!!!
Ran Ting was furious, but after following Song Jingxing for so long, he had learned to stay calm and collected like him. He immediately called lawyer Xu Qishen, "Hello, Lawyer Xu, I am Zhong Ruanxing's agent Ran Ting. Yes, it's like this, today we announced two endorsements..."
Soon, those accounts pretending to be casual netizens but were actually professional haters received lawyer letters from Shenhai Law Firm.
Who hasn't heard of Shenhai in the entertainment industry!
And the top lawyer Xu Qishen, just as famous online as celebrities, also posted on Weibo:
- Regarding the recent rumors about Ms. Zhong Ruanxing online, my firm has collected evidence and will prosecute rumor-mongers individually. Online rumors are false information. Please heed this statement and stop malicious slanders. My firm will closely monitor online sentiment and hold accountable those who persist in spreading rumors.
It's Xu Qishen, who can send lawyers on the other side to jail!
What! Isn't Lawyer Xu known for finance and economic cases? He actually cares about trivial entertainment industry matters?
The opportunistic influencer accounts who were waiting to see which way the wind blows shuddered.
Here he comes, that man and his lawyer letters!
Their apology statements are still online! How dare these haters try to steer public opinion! Lawyer Xu! Go for it! Threaten them like you threatened us!
With one move from Shenhai, the slanderous rumors stopped as expected.
Everyone who spreads rumors is just trying to make a living, they don't want to end up in jail running treadmills. Forget it brothers, don't mess with him, retreat!
The professional haters came and went quickly, leaving netizens dumbfounded.
And this was finally when Sheng Entertainment's PR department became useful. In previous years no matter how Zhong Ruanxing was maligned they did nothing, but now that she was valuable, the PR department went all out:
- I laughed too, what position does Zhong Ruanxing even have? The position of six years in the industry without a single leading role? If I climbed that many beds and didn't even get a female lead, I'd take a knife and kill everyone I slept with!
- If she really had sponsors like you said, how could she still be so unpopular after so many years? Those sponsors were useless then.
- I read Zhong Ruanxing's profile, she doesn't have a single noteworthy work, a beauty with neither resources nor fame, and widely slandered, a complete tragedy.
- The best opportunity Zhong Ruanxing has gotten since her debut is the spy movie she's currently filming with Zeng Mingcong. And Zeng Mingcong is known for being orthodox and upright. So, those who understand will understand. I hope the beauty can seize this opportunity and achieve meteoric rise!
- Insiders say that Zhong Ruanxing herself is quite indifferent, she doesn't care whether she has roles nor not, and she gets along fine with others. A person like her cannot possibly compromise herself for resources.
- If she wanted to sell her looks she would have done so long ago, but if she had done so long ago she wouldn't still be unpopular now. So this is just a logical paradox. Rumors are easy to spread but difficult to refute, shame on those who spread vulgar rumors about women!
...
The heated discussions online continued for a whole day, and Zhong Ruanxing was still trending when Song Jingxing finished filming at night.
With Xu Qishen watching, the professional haters did not spread more rumors. But deeply-rooted perceptions cannot be overturned in a day, and skepticism still remained.
Song Jingxing did not care about momentary fluctuations.
Looking at the time, it was about time for his daily night call with Zhong Ruanxing.
Leaning back in his bed reading, his face wore a delight that he himself was unaware of, as he occasionally glanced at his phone.