Dad's Entertainment Life

Chapter 306 Debriefing
Two days later, Lan Kejun returned to the Shanghai stock market.

When he stood in front of Lin Qirong, it could be seen that he had lost a lot of weight compared to before going to Nihong.

"It's not because I'm tired," he said with a smile, "It's mainly because I'm not used to eating and eating less."

Lin Qirong nodded and smiled, walked up to him and patted his shoulder, "Thank you, please sit down first."

"Thank you boss." Lan Kejun smiled honestly, sat down on the sofa, and Hu Mei poured him a glass of water.

"Thank you." Lan Kejun nodded his thanks, and said to Xiao Yunfang next to him, "I just left, and the company has changed so much? It's really amazing to set up a special animation company.

Compared with you, we all feel a little ashamed. "

"You can't say that." Lin Qirong sat down opposite him and made tea on his own initiative.

"You are pioneering over there, especially Neon's animation industry is more developed than ours, you look down on the animations produced by us in Huaxia, and boycott our products from the bottom of your heart.

It is not an easy task to open up the market in such a place and make a profit.

On the contrary, as long as the product is good and the children like it, we can do a lot of other things.

The huge market is our biggest backing. "

"Yes." Lan Kejun smiled bitterly, "Neon has indeed encountered great difficulties. As the boss said, it is too difficult to open up new territories, especially the animation kingdom of Neon.

In addition to reporting on my work this time, I also came back to apologize. Boss, I'm sorry, I didn't complete the task you gave me. "

Lin Qirong waved his hand, "No, you did a great job, I understand it very well.

Even Ichiro Nomura is full of praise for you. He thinks that you are very strict in the company's system and financial expenses, but you are very supportive of his work and make his work go smoothly. "

Lan Kejun looked at him in surprise, "Nomura said that?"

"Of course, he told me that himself."

"But I spent almost all my money, and I didn't get the desired effect."

Lin Qirong asked, "Did any of the money you spent go to you?"

Lan Kejun shook his head.

"Is there a sum that is unnecessary and wasted?"

Lan Kejun continued to shake his head.

Even some entertainment expenses are basically spent in a targeted manner, and there is no money spent indiscriminately.

"That's it." Lin Qirong said, "Since you think that you didn't spend a penny wrongly, and every money was used where it should be used, then it shows a fact."

"What fact?"

"It's not that you spent money wrongly, it's that you don't have enough money to support you to pry open this closed market."

Lan Kejun stared blankly at Lin Qirong, his nose was a little sore, it felt so good to be understood.

"It's my fault." Lin Qirong said, "I miscalculated how closed the Neon market is, and I didn't expect that Neon people could be immune to Peggy's charm."

Lan Kejun said, "Actually, we are not without achievements. We have brought in the first three seasons for translation and broadcasted them on TV stations like Aomori, and we have also reached cooperation with several video platforms of Neon, and the channels have almost been laid.

But because of the time period, and because Neon people have deep-rooted discrimination against us in China, and think that what we produce is inferior and unsightly, the ratings are not high, and the number of clicks on the Internet is also very low.

Mr. Nomura has made great efforts in this regard, but unfortunately, the animation has not received the response it deserves, and the peripheral products we have sent to various stores have not sold much. "

Both Xiao Yunfang and Hu Mei were silent, and they did not expect such a result.

Tens of millions of investment went in to get such a result?
"Mr. Nomura is also very anxious. He feels sorry for your investment."

Lan Kejun said with some shame, "This time he was embarrassed to come here, and he asked me to say sorry to you. He will continue to work hard. Please don't be discouraged."

"I'm not discouraged at all." Lin Qirong laughed.

"Actually, you've already laid the groundwork, the key is that you don't get the audience's approval, they don't buy it.

Children like it, but adults may not buy it;
Or they are used to all kinds of animations for teenagers and girls, and they are not interested in this kind of animations for children, so they naturally have no desire to buy peripheral products. "

"Then what should we do?" Hu Mei asked worriedly.

The same is true for Lan Kejun on the side. If the company decides to stop this project, he will have to come back in disgrace and become the laughing stock of everyone. He doesn't want to be like this.

"There is nothing to worry about." Lin Qirong shook his head, "If you want to go out, neon is the best springboard, and it is the position we must take. My determination has never wavered, and I will never waver in the future.

Ke Jun, don't worry, the company will not terminate the cooperation, but will invest more funds and send more personnel to do this with you.

Now is the darkness before the dawn, if you persevere, you will win.

Neon people haven't fallen in love with Peggy yet, because there is no detonating point that makes them really watch "Little Xiu Peggy" seriously and really like it. "

Lan Kejun looked at Lin Qirong in surprise. He did not expect that Lin Qirong not only did not blame him, but also promised to continue investing manpower and material resources.

He still has a chance to prove himself.

"Boss, what should I do?"

"First, the company continues to invest [-] million yuan, and it will also be run by you. You tell Ichiro Nomura that if he still can't open up the situation, then I will consider changing a partner.

Second, you can open a store in a prominent location on that street in Akihabara, advertise vigorously, and get through the sales process.

Third, bring the company's new cartoon "Dora the Explorer" to let them know that it's not that we don't know how to make cartoons, it's just because of the effect.

Fourth, I will give you a plan, which is about how to carry out publicity and promotion in Neon, and you can implement it according to the above method.

You have to remember, you have to understand the minds of the Neon people, detonate their interest points, even if it is smashing, you have to smash a crack. "

Lan Kejun nodded seriously, "Boss, don't worry, I will try my best to do my best."

"I believe in you." Lin Qirong patted him on the shoulder, "How does it feel over there?"

"It's very unaccustomed." Lan Kejun said with a bitter smile, "They have a strong sense of hierarchy and don't dare to take a step beyond the boundaries easily.

Whether it is thoughts, ideas or concepts, they are very rigid and lack flexibility.

But they are very serious and meticulous in their work, as long as there is a system, they must abide by it. "

He smiled bitterly and said, "Male employees like to go to the bar for a drink after get off work, and Mr. Nomura does the same. I have also been dragged there many times."

"This is a pretty good deal." Lin Qirong smiled, "You have to remember that neon is small, but it is a key link in the global animation industry chain, and its role is very important.

As long as we can open up the situation in Neon and use it as a springboard, we can deploy globally.

So to win this place, our strategy of going overseas is half the battle.

I hope you can help companies open doors to the world. "

"I see," Lan Kejun said seriously, "I will do my best."

"I believe you." Lin Qirong said, "Now, you should have a good rest and then have a good meal of the delicious food here. Your brothers should be waiting for you."

"I'm fine," Lan Kejun said seriously, "If necessary, I can return to Neon immediately."

"It's not that exaggerated. I'm not Zhou Paipi. You'd better take a good rest first."

Lin Qirong smiled, picked up a file bag from the desk and gave it to him.

"This is a plan I made after hearing your situation, and you can take a look at it later.

If you think it is feasible, you can implement it after you go back. If you think it is not feasible, then we can discuss it again.

In short, the purpose is to open up the neon market and lay a solid foundation for us to enter the world. "

Lan Kejun took the file bag and nodded vigorously.

He knew that no matter how much he said, it would not be as meaningful as working hard and producing results.

He decided to take a night off tonight and return to Neon tomorrow.

He doesn't want to waste any time.

"Okay, let's go." Lin Qirong pointed to the door, Li Gaojie and others were already waiting at the door, they were all colleagues and friends of Lan Kejun.

They knew that Lan Kejun was back, and they wanted to hold a welcome banquet together to welcome him.

Lan Kejun bowed to Lin Qirong gratefully, turned around and walked out.

Don't get drunk tonight.

……

The next day, Lan Kejun flew to Neon again with everyone's expectations.

When he came back before, he was terrified and didn't know where the future would be.

As a result, Lin Qirong not only gave him a positive answer, but also continued to invest and personally wrote an advertising plan for him. The methods mentioned in it made his eyes light up.

So when he went back, he was very at ease in his heart, determined to put it into practice after going back.

This is really a nearly perfect plan.

He remembered the envious eyes Li Gaojie and others looked at him last night.

"Apart from general manager Xiao Yunfang and manager Hu Mei, the boss trusts you the most and is most optimistic about you. He gives you all the funds and personnel, and personally helps you make plans and plans.

What an honor it is to have the boss personally help you?But it's also a lot of pressure.

The company's overseas expansion strategy depends on you. "

They are right. After the head office and the boss have given so much support, if you still can't make achievements, you really shouldn't.

However, the situation on Neon's side is still very special, as it considers itself the boss of the animation industry.

Except for the United States, the animation industry in other countries has always been looked down upon, not to mention China's, which is regarded as a representative of low-end and low-quality.

This kind of social psychology is the main reason why they can't open the situation.

The breakthrough point was the publicity plan given by the boss.

Slowly, Lan Kejun's eyes lit up, and he knew what he should do.

The plane passes through the clouds, and a sprawling city appears below.

Neon has arrived.

(End of this chapter)