Chapter 398
Chapter 398 Wei Gongzi’S Word Breaks The Sky
Wei Ziqi folded his hands in front of him, with a smile on his face, watching Yu Xinhong’s performance.
“Eugène Schuler was born in Paris, France in 1881. He was the son of a pastry shop owner, who had the opportunity to inherit the family business.”
“…but he coincided with the economic crisis of the late 19th century, when his father went bankrupt and Eugène Schuler had to start from scratch.”
“Later, Eugène Schuler was infatuated with chemistry, he was admitted to the Paris Institute of Chemistry, and after graduating he entered the French Pharmaceutical Center.” “…During the research at the French Pharmaceutical Center, he extracted the raw material from a certain plant, which is the main ingredient of the hair dye. Three years later, he applied for a patent and named it L’Oreal.”
“Then the founder of L’Oreal changed from a researcher to a businessman, and the name of the L’Oreal hair dye became a brand name.”
Yu Xinhong eloquently told Wei Ziqi the story of the founder of L’Oreal.
Wei Ziqi nodded at this time and said, “…So you want to learn from the founder of L’Oreal, and like him to change from a chemical researcher to an entrepreneur?”
Wei Ziqi asked.
Yu Xinhong nodded vigorously: “…Yes, this is my plan!”
“Then I want to ask Ms. Yu, why do you have such an idea that you want to become a businessman from a chemist. You must know that the two careers span a lot.”
Wei Ziqi is like an hr, interrogating Yu Xinhong.
As an investor, he must have a very full understanding of his investment objects.
It’s not just the other person’s education, but the most important thing is how the other person’s character is, and even what his life experience is.
Because the success of entrepreneurship is never the level of education, but a person’s character.
Wei Ziqi still believes that character determines success or failure.
“for money!”
Yu Xinhong took a deep breath and stated his purpose bluntly, “…I was really interested in chemistry at first, and I once joined a chemistry laboratory.”
“…but I don’t have any opportunity to lead a project in the lab, and even if I do successfully lead a project, I
However, if you are constrained, you may not be able to study what you want to study. ”
“The main reason is money. It takes a lot of money to start an experiment, and the person who pays can always decide the direction of the experiment.”
“…I want to study my own things, but I don’t want to be controlled by others. I can’t find a way after thinking hard.”
“But Mr. Wei, your experience gave me a clear understanding. Since I have no money, I am controlled by others. As long as I earn enough money, I can set up a chemical laboratory by myself, and I can do research according to my ideas.” 〃.”
Yu Xinhong stared at Wei Ziqi with bright eyes, with a look of admiration in his eyes.
Based on Wei Ziqi’s life experience, he can see that what Yu Xinhong is saying is from his heart, not a lie made up to cater to his investor.
“Very good, then since you want to learn from me, Ms. Yu, and you also need investors’ money, why don’t you come to me at the beginning, but wait until there is no other way to come to me at the end?”
Wei Ziqi asked a fatal question.
Yu Xinhong shook his head and smiled bitterly: “…I am a little too proud and a little unconvinced.”
“…I just thought that since you can succeed, Mr. Wei, why can’t I achieve the same success.”
“That’s why I didn’t come to Mr. Wei at first, just because I was afraid of being underestimated by you.”
“…but the end result is that I’m still sitting here, hoping you can invest in me.”
She took a deep breath and said, “…I have figured it out now. I was too arrogant in the past.”
“…I didn’t realize until I got in touch with those investors and those entrepreneurs that I wasn’t a particularly strong person in the business world, and I couldn’t compare to them in that regard.”
“I feel ashamed that you can be successful in a high-end industry and in finance at the same time.”
Yu Xinhong lowered his head slightly, completely convinced of Wei Ziqi.
Only people who have experienced it themselves will know how difficult some things will be, and now Yu Xinhong also understands the huge gap between himself and Wei Ziqi.
So she didn’t have those high-flying thoughts and decided to keep her feet on the ground.
“Since you admit that you are not talented in the financial field, Ms. Yu, and that you may not be suitable to be an entrepreneur, how do you convince me to invest in you?”
“…You have to know that investing is not a child’s play. Your situation is likely to make my investment worthless.”
Wei Ziqi leaned on the back of the chair behind him. In fact, he had already decided to invest in this senior in front of him.
It was mainly because the other party had the same idea as his own, which gave Wei Ziqi a sense of confidant.
Compared with the current investment Wei Ziqi has decided, it is only a small part. If Yu Xinhong cannot convince himself next, Wei Ziqi will give her
A small sum of money for her to try.
But if Yu Xinhong can convince herself next, Wei Ziqi decides to invest more in her.
Anyway, Wei Ziqi now has too much cash on his body. It is better to invest the money instead of putting it in the bank to depreciate.
This is also what all rich people must experience, and money must flow.
“I have my own patent!”
Yu Xinhong said confidently at this time: “…Eugène Schuyler established the L’Oreal Group with a patent, and I have the same patent!”
“Oh? Is it a patent that can change the landscape of cosmetics like hair dye?”
Wei Ziqi asked with a smile.
Yu Xinhong was embarrassed for a moment, she shook her head and said, “…It’s not that powerful, but my patented results can greatly reduce the cost of cosmetics, and the effect is enough to compare with those of the top cosmetics.”
“…So my idea is to use word-of-mouth to open up the market while reducing costs. If the effect of a cosmetic is consistent with those top products that cost thousands of yuan, but only the price of low-end cosmetics.”
“…How could it not be successful in this case?”
Yu Xinhong clenched his fists and said.
“Ha ha ha ha!!”
Hearing Yu Xinhong’s words, Wei Ziqi couldn’t help laughing.
“Mr. Wei, what are you laughing at?”
Yu Xinhong frowned.
V I just think that Ms. Yu, your idea is too self-righteous and too naive. ”
“…You are right about some things. For example, if you have a powerful patent, you can really make money with this technology. Science and technology are the primary productive forces.”
“But there is one thing you don’t understand. In the field of cosmetics, it’s not that you say that your technology is strong or that you are strong, and the so-called efficacy is not that you say that it is the same as the top cosmetics, so consumers will believe it.”
Wei Ziqi shook a finger, breaking Yu Xinhong’s dream.
“Cosmetics are not like medical beauty. You can see the effect with an operation on the same day.”
“…In this case, even a tap water that has no effect, as long as you can convince people that it is the best cosmetic, since
The water that can also be sold is popular all over the country. ”
“Consumers’ shopping is irrational, so there are consumption traps. When a thing is popular enough, even if some people doubt whether it is useful, most people will still follow suit.”
“…In addition to the existence of the information cocoon room, even if someone proves that this cosmetic is tap water, there are still people who don’t know the news and continue to buy it.”
Wei Ziqi’s body leaned forward and continued: “…L’Oreal Group is one of the world’s top 500 companies, do you think they really did this with the so-called skills (Wang’s Zhao)? ”
“…wrong, terribly wrong, let me tell you how the L’Oreal Group succeeded. Your so-called invention of hair dye is just the cornerstone of the rise of this group.”
“What really makes it one of the Fortune 500 companies is advertising.”
“…You know the life of Eugène Schreier, the founder of L’Oreal, so do you know what Schreier said during his lifetime?”
“He once said, ‘The success of L’Oreal is the success of advertising, and I believe in the power of advertising’!”
“…Understood? You won’t necessarily succeed just by having a so-called patent and technology. On the contrary, you are most likely to fail.”
Wei Ziqi leaned back on the back of the chair again, he said something that broke the sky, Yu Xinhong was stunned, and the whole person was dumbfounded.
In order to convince Wei Ziqi, she prepared a lot of things just like before the thesis defense, so she told the story of the founder of L’Oreal.
But she never thought that Wei Ziqi’s knowledge was so rich, even knowing what the founder said before his death, and then she had nothing to say to refute herself! From the novel group 700830304
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Daily Publishing of Novels
(from the new novel group 700830304)
New Novel Group: 700830304
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Yu Xinhong is completely convinced at this time, this man who is several years younger than himself is really too demonic! .