Rebirth of the Wild Age

This year, SMIC is completely overwhelmed.

Even though a large part of the chips needed by Shenzhou Technology are handed over to SMIC for OEM production, the situation is much better than that of another time and space, but it is still difficult to stop its loss. In 2007, it only lost more than 5 million US dollars. In 2008, it lost 400 million US dollars directly. It is estimated that the loss next year will reach 800 million US dollars - mainly due to the impact of the global economic crisis.

Faced with such a predicament, some overseas investment institutions still feel that SMIC has great potential, waving banknotes to buy shares at the bottom.

After communication and negotiation between multiple parties, Song Weiyang invested US$100 million through an offshore company and received 8.5% of the shares of the major shareholder SIIC (a state-owned enterprise). Another 200 million US dollars was invested to acquire SMIC's private placement shares (accounting for about 15% of the shares). At the same time, Datang Holdings invested 160 million US dollars to acquire SMIC's private placement shares (accounting for about 12% of the shares), and all the original shareholders' shares were diluted.

So far, SMIC's surname can be said to be Song. He and China Technology jointly hold more than 35% of the shares, and there are three director representatives among the nine director seats. Of course, that offshore company has gone around many circles. Unless the US government personally investigates, it will be difficult to know that Song Weiyang is the major shareholder behind the scenes. Even the three representatives of the board of directors are all superficial, and Zhang Rujing chooses his confidants to serve as them.

Zhang Rujing was elected chairman and continued to be his president and CEO. Datang Group sent a person to serve as the vice president, who is responsible for td-scdma-related business.

With a little spare money in hand, Zhang Rujing decided to buy two high-end lithography machines first. It doesn’t matter whether the Dutchman sells it or not, you can buy it from your neighbor Nikon – the Nikon lithography machine with an annual sales volume of 900 units, this year’s sales volume is less than 30 units, directly losing the entire Korean and Wanwan markets. In this case, Nikon not only sold it for the money, but also shipped it quickly, and the price was as cheap as one horse.

For Nikon at this time, no matter what the Wassenaar Agreement is, I will sell it secretly first, and the big deal is to come out and apologize when the American father gets angry.

The lithography machine has always been stuck on the neck of domestic chips, but Song Weiyang can't solve it, and must continue to invest with the power of the country.

Take Shenghai Microelectronics Equipment Co., Ltd. as an example. In 2007, it developed a 90nm high-end projection lithography machine and became the fourth company in the world to master this technology. But after the news came out, all the key components were embargoed, and the prototype became a decoration. The company had to switch to lower-end back-end packaging lithography machines and flat panel display lithography machines.

How to break the game?

There are only two options.

First, the state has mobilized a large number of scientific research institutions to carry out a continuous battle to develop all the key components required for the production of high-end lithography machines. This is no longer a matter of lithography machines, but a whole set of related industrial systems.

Second, wait for technological breakthroughs, bypass the traditional way, and directly carry out dimensionality reduction strikes.

While acquiring SMIC, Song Weiyang focused on China Micro Semiconductor, which had just made a technological breakthrough. Relying on his good relationship with the Shenghai government, he personally injected 100 million U.S. dollars and obtained a 15% stake in China Microelectronics, becoming its third largest shareholder. For China Microelectronics, which is seriously short of money and in development difficulties at this time, this fund is tantamount to a timely rain, and it is a timely rain with goodwill, because Song Weiyang belongs to a super premium shareholding.

...

As the end of the year approaches, there will be more and more selection activities.

Sohu, Sina, and NetEase have all carried out the 30 Years 30 People Selection, which is more authoritative than the 100 People of the 30 Years of Reform and Opening Up by the Nanfang Daily. Because netizens can only vote for the top 100, and many experts, scholars, and media people have been called to vote. Professional voting has a huge weighting feature—even if Li Yuchun has more public votes, it is difficult to be ranked if it is offset by expert votes. Top 30.

According to the voting results of the three major portal websites, Song Weiyang was all ranked in the top ten. The ones ranked higher deserved their names. Song Weiyang was convinced, but he didn't dare to dissatisfy. Even if he was given 100 guts, he wouldn't dare to compare with people like Mr. Yuan.

What's really speechless is that CCTV also organized a selection of People of the Year in the 30 Years of Reform and Opening Up, and invited the top-ranked ones to have a two-two dialogue.

Since he is also a leader in a technology company and was also elected as a man of the hour with a high number of votes, Song Weiyang was arranged by CCTV to talk to Mr. Liu... Mother Yang has to give her face, and she will have to ask others for advertising space in the future.

Record live.

Bai Yansong is in the middle, Song Weiyang is on the left, and President Liu is sitting on the right.

Regardless of the personal relationship, the basic demeanor must be maintained. Song Weiyang and Mr. Liu both smiled, shook hands and greeted each other very warmly, and even complimented each other a few times.

Facing the camera, Bai Yansong smiled and said, Hi, audience friends... On the occasion of the 30th anniversary of reform and opening up, we are very honored to invite two leading figures from Chinese high-tech enterprises...

Song Weiyang and Mr. Liu each waved to the camera and made brief self-introductions.

Bai Yansong talked about the achievements of the 30 years of reform and opening up, and suddenly asked: Mr. Liu, what were you doing 30 years ago?

Mr. Liu said: I worked in the research institute in the 1970s. At the time of the reform and opening up, everyone wanted to do some work. I was busy reading materials and doing scientific research every day. I was very itchy and wanted to learn more new things.

Bai Yansong said, The conditions were very difficult at that time, right?

Mr. Liu said: It's hard to imagine. My family lives in a 12-square-meter carport, because the Computing Institute of the Chinese Academy of Sciences has not allowed to build a house for more than ten years. Our whole family, including the family of my father-in-law and mother-in-law, live in a 12-square-meter carport. In the carport which is 2 square meters, some asbestos tiles were added, totaling 16 square meters. How do you live this day? All the furniture is folded, the bed is pulled out at night, and the bed is retracted during the day.”

The children in the family want to buy cotton trousers, and they need to make a budget several months in advance. It takes half a year of hard work to scrape together the money for a pair of cotton wool trousers. The prices were very cheap at that time, but the wages were also low. The food was also very cheap, but if you have money, you can buy it. No, you need to buy it with a ticket. I have experienced 30 years of development and changes in China, and I cherish the current society very much, and I hope that young people today can cherish the hard-won life.”

Bai Yansong looked at Song Weiyang again: Mr. Song, did your father start his own business 30 years ago?

Song Weiyang said: At the beginning of the reform and opening up, my father first took the college entrance examination. At that time, there were places for educated youth in the college entrance examination, and a certificate was issued by the village. My father tricked the village party secretary to issue a certificate, but unfortunately he did not pass the review in the end because I Grandparents and grandparents all had problems left over from history. He was discouraged for a while, so he set up a winemaking workshop with the young people in the village, and my mother carried wine jars and sold them from village to village.

At that time, land co-production contracting had not yet started. Mr. Liu said that his family was in difficulty, and he had to show tickets to buy food. Farmers didn't need to show tickets, but they had to count work points. There was a quota for the food they got every year, and there was always not enough to eat. After the farmers get the refined grains, they immediately carry them back to the city to sell them, and replace them with corn and other coarse grains. Corn paste is not enough, and the staple food is actually sweet potatoes. There is even less cooking oil. For a family of three, a catty of vegetables The seed oil will last for a year!

Under such circumstances, my dad is also big-hearted. He dared to open a brewing workshop. That thing consumes a lot of food! I still don't know how they got the food to make wine, but no matter what method, put it in It must have been illegal at the time. My dad was arrested and imprisoned in the 1980s, and he was never wronged. He used the air to make wine without breaking the law? Farmers sell refined grains to buy coarse grains, and there are formal channels. It is impossible to buy and sell too much at once. If there is too much, it is 100% suspected of speculation.”

Mr. Liu said with a smile: Your father is very business-minded. Under such circumstances, there must be no private brewing. As long as the wine he brews is slightly cheaper than the wine brewed by the public, it will definitely sell well.

Song Weiyang nodded and said, After only running the brewery for more than three years, my father swallowed up the town's brewery. It can't be said to be annexed, because it is a township-level collective enterprise, and my father can at most count it as a long-term Contracting. Not only expanded the scale, but also obtained legal status, collective enterprise contractors.

Bai Yansong said: Mr. Song's father is a typical representative of township entrepreneurs. He needs to break through various policy restrictions, and the road to entrepreneurship is difficult. What about Mr. Liu, what difficulties did you encounter in the process of starting a business? I heard that before you founded Lenovo , ever sold roller skates?

General Manager Liu said in a meeting: It was not before Lenovo was founded, but after. The director gave us 200,000 yuan to invest, which was a lot of money at the time. The problem is that we make computers. A computer costs 70,000 yuan. How do you say it? Moreover, Lenovo was just founded, and it was cheated out of 140,000 as soon as it started, and the remaining money could not even buy a computer. Intellectuals have just entered the sea, and they don’t know how deep the sea is. This is a lesson! Then just buy and sell. , I have sold roller skates and electronic watches. Some people say that I have also sold vegetables. I hereby declare that I have never sold vegetables. At that time, many units imported computers, and we did inspections, lectures, and maintenance of machines for them. Accumulate funds little by little, and then use the money to develop the Lenovo Chinese character system, and then open up the market through the Chinese character system.”

Bai Yansong said: No matter what, your experience in selling roller skates and electronic watches has also accumulated business experience for the future.

Mr. Liu shook his head and said, What experience can I gain from selling roller skates? The real experience is to act as an agent for IBM, learn how to promote the market, learn what financial management is, and then set up factories, engage in research and development, and build brands. It is a road of trade, industry and technology, first do trade to enrich funds, and then engage in technology to form a supporting set.”

Bai Yansong said: Mr. Song started his business to sell canned food?

Song Weiyang shook his head and said, Selling business wisdom.

How? Bai Yansong asked.

Song Weiyang said with a smile: Nowadays many people call me Dr. Ma, I don't need to deny this. At that time my father was in prison, my family owed several million debts, one or two hundred people in the canning factory were waiting to be paid, and many fruit farmers Waiting for me to settle the payment. What can I do as a high school student? I went to the Special Economic Zone with some money, and I didn’t even have a pass. A table is a company.

I talked to a few bosses who went to sea to start a company, and found that they didn't understand anything just like Mr. Liu when he first went to sea. Then I held a training class to teach them how to do business, and I paid 500 yuan for a class. It's so high. If I dare to accept tuition fees, they also dare to pay!

Mr. Liu smiled: You will have a lot of ideas when you do that private hair.

Song Weiyang said: The full name is 'China Association for the Promotion of Private Enterprise Development', which helps private enterprises to develop. If I give lectures for a fee, ghosts will come to listen to them. First, I have to show my ability. Create an association to help several beverage companies. I have made money, helped people, and accumulated fame. Of course, this thing is walking on the edge of the law. Don’t imitate me in front of the TV audience. To put it bluntly, those who imitate me are liars , They don’t have any real skills. Do you think what I sold to companies is trophies? Learned something.

Tell me an interesting thing. When I was giving a lecture at the Jinniu Business School last year, I met an old acquaintance. He was the director of a beverage factory at the time and asked me to buy a trophy. I gave an example of a car wash. Later, the factory he led was restructured and merged by a private company, so he simply went to Shencheng to open a car wash. Just according to the case I made up and the business philosophy I said, it has now become He is the owner of a large chain car beauty shop. He opened the most famous Hongtu Auto Beauty Shop in Shencheng, and the chain stores have opened to big cities such as Beijing, Shanghai, Guangzhou, etc., and his net worth has exceeded 100 million. This person can be checked, it is not fake. He When meeting me, he said: 'Mr. Song, what you said at the beginning has benefited me for the rest of my life, and the money was so worth it!'”

Business depends on brains. Whether it is technology, industry and trade, or trade, industry and technology, you can grow with business acumen. When you grow to a certain extent, you must also keep a clear mind and formulate long-term routes according to the market environment and your own situation. You can't rush technology Industry and trade, and trade, industry and technology cannot go all the way to black.

When China Science and Technology was first established, it also took the road of trade, industry and technology. We didn't know any technology, so we made money by selling PHS. First, we accumulated funds through 'trade'. Then we improved technology, reduced costs, and relied on 'labor 'Continue to grow. When the development is not short of money, immediately start to put 'technology' in the first place, and complete the perfect transformation from trade industry technology to technology industry trade.

President Liu smiled and said nothing.

Song Weiyang's words meant something. Bai Yansong was afraid that the two guests would quarrel, so he immediately changed the subject: Mr. Liu, do you have any particularly big regrets in the history of Lenovo's development?

Mr. Liu said: There is no big regret. We have proposed three elements of management, building a team, setting a strategy, and leading a team. We have a set of scientific and thorough methods for setting strategies, so there will be no major strategic mistakes. As long as we go in the right direction Naturally, there will be no big regrets. There are still specific regrets, just like the trade, industry, technology, and technology, industry and trade issues mentioned by Xiao Song just now. I have a disagreement with Mr. Ni, which is the contradiction between the enterprise manager and the person in charge of technology. , It has caused a great social impact, and it is a pity to say it.

Song Weiyang smiled and said nothing.

Bai Yansong said: Both Shenzhou and Lenovo have launched overseas strategies. What kind of measures will the two take on the road of internationalization of brand marketing?

Song Weiyang said, President Liu, let's talk first.

Mr. Liu said: After we acquired the pc business of IBM, I know more about the power of the brand. For the same good things, one has a brand and the other has no brand. The unbranded ones cannot be sold. It takes a lot of effort to become something with a brand. The brand overseas strategy we will do in the future is to gradually transform the brand influence accumulated by IBM into Lenovo's own brand influence. A company's brand has a relationship with a country's brand. It has a lot to do with it. Today, China's economic brands are still in a weak position in the world. When people hear Chinese products, they are synonymous with resistance. This requires many Chinese companies to establish Chinese brands together. Lenovo is just one of them. Only by working together can we improve China’s brand image. If we go out earlier, we will encounter more difficulties and pay a higher price, which is something we are willing to do.”

Bai Yansong said, Where is Mr. Song?

Song Weiyang said: It is true that as Mr. Liu said, the image of Chinese brands is worse. China smart phones, whether they are 2G or 3G versions, are better than Apple in many aspects, and they are on the market before Apple. But our The sales volume is always lower than that of Apple, which is nothing more than the loss of Chinese brands. But I think that as long as the technology improves, the innovation improves, and the silent work is done, the brand influence will also increase. Take the present as an example, although the United States People still feel that Chinese products are generally low-end, but our smartphones have many bright spots, enough to offset this potential negative impact.”

Among the young consumers in the United States, a force has formed. They have become loyal users of China mobile phones, the so-called 'Shenzhou fans'. They are proud of using China smartphones, and even ridicule Apple in the online community. Users. Laugh at Apple’s 3g mobile phone for frequent disconnection, laugh at Apple’s 2g version of mobile phone for poor signal, laugh at Apple’s mobile phone for not being able to replace the battery, laugh at Apple’s mobile phone for not being able to use Google Maps, laughing at Apple’s mobile phone for not being able to use Google’s search engine, and laughing at Apple’s mobile phone’s screen being too small Watching the video sucks.

Your technology is in place, innovation is in place, and the quality is excellent. If you can do what others can't, your brand influence will naturally rise! If you can do what others can't, then you will be awesome and you will be able to start your own brand. The host asked Shenzhou For the future international brand strategy, just one sentence: adhere to technological innovation!

Mr. Liu added: Lenovo has always insisted on technological innovation. Personal computer products are in the ascendant, and content formats must be constantly updated according to customer needs. Computers are getting closer and closer to mobile phones and broadband wireless. If there is no large investment in research and development, there will be no foresight. Definitely not.

Bai Yansong added: How do you two evaluate your own development strategy, and how do you maintain the competitiveness of the enterprise during development?

President Liu smiled and said, Xiao Song, let's talk first.

Song Weiyang said: We are different from Lenovo's diversification strategy. China only makes electronic products, and of course invests in some high-tech fields. A person's energy is limited, and an enterprise's energy is also limited. If you choose too many, it will be difficult at critical moments. Decisions lead to the dispersion of the energy of the enterprise. We just want to aim at a point and rush forward, break this point out of a road, and then break out of this road into the sky! At the beginning, Shenzhou only did PHS, accumulating funds, technology and channels , and then use these funds, technologies and channels to start making mobile phones, computers, USB flash drives, chips, motherboards, and electronic education products. China’s smart phones should be regarded as the masters of China’s silent efforts over the years.”

Little Smart is a point. Later, various products can be regarded as going out of a way, and the China Smartphone has already hit the sky. I didn't blow this sky. A China Smartphone has been born in the world within a year. Thousands of software companies make a living by making mobile app software. As long as we keep doing it, the sky will become wider and wider, and even change the whole world and everyone’s way of life.”

Bai Yansong said, Boss Liu, please tell me.

Mr. Liu refused to accept Song Weiyang's offer at all, and said to himself: Legend Holdings is a non-related and diversified investment relationship. This concept itself needs an explanation. We are very advocating business specialization. Back then I was determined not to engage in real estate. I don’t invest in other areas, why did I do it today? Let me explain to you that the difference in organizational structure is very important. A company sells computers or mobile phones. The leading organization of each department is called a business department. The people in the business department are influenced The head office assigns him business appointments, but the overall finance, personnel, and strategy are in charge of the head office. This kind of divisional system sells both computers and houses. There is a big difference in cultural incentives between a computer technician and a house trader. , the headquarters is also difficult to manage, this kind of divisional system is not acceptable.”

We use the form of subsidiaries. Those who do computers specialize in computers, those who do investment specialize in investment, and those who do real estate specialize in real estate. Each company has its own strategic system and financial system, and I only monitor them as a whole. The achievements are theirs. If you choose the right people and choose the right direction, then you can do it. In this way, the diversified development is guaranteed from the system. Lenovo can walk on multiple legs and will not disperse its own experience. Lenovo’s Its multiple subsidiaries can start from multiple points, travel multiple roads at the same time, and create several pieces of sky at the same time.

The last sentence was a response to Song Weiyang.

From now until the end of the recording of the program, Song Weiyang and Mr. Liu were secretly competing with each other. They didn't utter a single dirty word, but they fought each other throughout the whole process. After the show was broadcast, it caused a huge response.

Some media even brought Academician Ni out to talk about the matter, claiming that the Chinese business community is once again staged in the dispute between technology, industry and trade and trade, industry and technology, and Song Weiyang belongs to the mantle of Academician Ni's philosophy.

Both sides have a group of supporters, but the vast majority of young people are on Song Weiyang's side.

Especially what Song Weiyang said made the young people's blood boil: Aim at a point and rush forward, rush out of a road, and rush out of a piece of sky. This piece of sky will become wider and wider, and even change the whole world and everyone's way of life.

Young people love to hear such remarks. Who doesn't want to change the world when they are young?

Shen Fuxing is especially good at making troubles. Based on this passage, he directly changed the brand slogan of Shenzhou Technology: technology changes life, innovation leads the future.