LIGHTNOVELONLINE 722 [Song God]
During the release of China's 3G mobile phone in China, the Chinese online video industry has been fighting bloody rivers.
The general process is like this: a sues b for infringing his exclusive copyright, c responds that b is really bad, d jumps out and says a also infringes copyright, e says c is not a good bird. TV stations and film and television companies in Japan, South Korea and Wanwan can be called f, g, h, i, j, k respectively... They all stood up and said that a, b, c, d, e all violated our copyright!
This publishing rights battle even made it onto CCTV news. As a result, major video websites began to spend money to buy copyrights, and the film and television copyright fees increased by 10 times within a year.
It coincided with the subprime mortgage crisis in the United States and the global economic downturn. Investment institutions themselves have to tighten their belts to live, how could they be willing to continue to burn money for video sites. When these video websites burn through their A and B rounds of financing, they will be stretched immediately, hundreds of websites will die suddenly, and the rest will struggle to survive.
Large-scale video websites have to pay several million monthly bandwidth fees, and the currency unit is US dollars.
This thing was a money-burning industry from the beginning, and it depends on who can survive to the end. The typical leftover is king, and the rest are cannon fodder.
Then, Zhang Chaoyang started fighting with Gu Yongjiang, because Gu Yongjiang refused to increase funds, and Sohu Video faced the embarrassing situation of having no money to burn.
According to the employees of Sohu headquarters, when Zhang Chaoyang left Gu Yongjiang's office, he kicked the door lock and broke it.
Zhang Chaoyang ran to Song Weiyang to complain, Song Weiyang could only call to communicate with Gu Yongjiang, and really understood the truth of the conflict between the two.
At the beginning, Gu Yongjiang insisted that he had no conflict with Zhang Chaoyang, but chose to resign due to personal reasons. In fact, they are all excuses. The conflict between the two began in 2002. At that time, they went to record the show together, and the host only asked Zhang Chaoyang some entertainment gossip, but about Sohu's management and operation development, they asked Gu Yongjiang throughout the whole process.
Zhang Chaoyang feels something is wrong, I am the CEO of Sohu!
Soon, Zhang Chaoyang changed Gu Yongjiang's position from Sohu's cfo to coo, and at the same time adjusted the marketing department, up and down.
Gu Yongjiang kept silent about this, and he didn't say a word of complaint. Two years later, he was promoted to president and coo. But it was still going up and down, because Zhang Chaoyang adjusted the department structure again, this time General Gu Yong finally couldn't bear it, and insisted on resigning, but Song Weiyang persuaded him to stay.
After understanding this, Song Weiyang realized very clearly that Zhang Chaoyang must also be angry with him. It's just that Song Weiyang is the richest man and a major shareholder of Sohu. Zhang Chaoyang didn't dare to resist at all, so he could only hold his nose and obey Boss Song's arrangement.
At the same time, Song Weiyang also fully understood. In another time and space, many Sohu executives who left between 2005 and 2008 are probably Gu Yong's direct descendants. Their backers fell, and their own development was hopeless, so they chose to resign one after another.
Gu Yongjiang is a soft and forbearing person!
He had been suppressed for several years without speaking, and now he suddenly tripped Zhang Chaoyang. And the reason is very good. The global crisis, the shortage of funds, and the endless burning of video sites, can be slowed down for a while, and it will not be too late to burn money after the economic crisis is over.
In fact, in another time and space, Zhang Chaoyang also chose the same way, and did not spend much money on Sohu Video for several years.
It's just that the ass determines the head, and now Sohu Video is Zhang Chaoyang's lifeblood. Not only will he continue to burn money, but he will also double the amount of money he burns, so that he can split and go public after the economic crisis.
These two people can't be put together, otherwise they will tear their faces apart sooner or later.
Song Weiyang immediately spun off Sohu Video, and asked Jinniu Capital to invest 50 million US dollars. Anyway, Jinniu Capital has cashed out a lot of stocks and securities in the past two years, and it would be the best to burn all the websites of the same industry to Zhang Chaoyang.
By the way, Baidu, which has always been tepid, also started to enter the video site last year. The name is Qiyi, and it has not been renamed iQiyi, but the CEO is not Gong Yu, because Gong Yu is still the vice president of Sohu, and I heard that he will be promoted to president soon.
Other search engines are basically driven to death. Sogou Search has a market share of more than 80%, and Google's market share is about 16%.
Similarly, Sina was also suppressed by Sohu, not only did it not have any eye-catching products. Moreover, due to the complexity of the shareholding structure, Sina was in chaos internally, and the top management changed very frequently, with a CEO changing every two years on average. If Weibo is also snatched by Sohu, Sina can directly declare slow death.
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Half a month after Song Weiyang held a product launch conference at Peking University, Shenzhou SR-3G was officially launched in eight cities in China.
The time is October 1st, the National Day holiday.
Some people say that before 2010, China banned mobile phones from having wifi functions, so the first two generations of Apple could only castrate their own wifi functions when they were sold in China.
This is very inaccurate.
China's Ministry of Information Industry only enforces wapi, giving mobile phone manufacturers three options: first, support wapi, but not wifi; second, support wapi, support wifi; third, support nothing.
In 2009, when Motorola a3100 was sold in China, it supported wifi and wapi at the same time, and the Ministry of Information Industry did not come out to stop it.
As for the iphone3g (Chinese version) self-castration, it is because Apple and the wifi alliance wear the same pants, and would rather castrate the wifi function than help China promote wapi. (Why did the Yankees resist China's promotion of wapi? You can understand why Huawei was sanctioned by the wifi alliance).
Of course, this also led to the dismal sales of iphone2g and iphone3g in China, which could not compete with China Smartphones at all.
Shenzhou Technology does not care so much, and supports two functions at the same time, but it is limited to technical and political reasons, and it must be restarted every time the standard is changed. The overseas version of Shenzhou supports wifi by default, and the Chinese version of Shenzhou supports wapi by default. Change the standard in the setting options, and then restart the phone to complete it perfectly.
However, because the use of wapi is very inconvenient, even Chinese users must secretly use wifi. People often go to Hong Kong to buy overseas versions of Apple. , In the end, he simply opened his eyes and closed his eyes completely.
In order to promote China Smartphones, Song Weiyang also specially met with big operators such as China Mobile and China Unicom.
Several major operators have successively launched 3G monthly subscription packages, which are divided into ten levels from 96 yuan to 996 yuan. These packages are extremely expensive!
Take the 96 yuan package as an example, there is only 300m data per month, 240 minutes of free voice calls, 10 minutes of free video calls, and all kinds of messy gifts.
And the 886 yuan monthly subscription package only has 3G traffic per month, 3000 minutes of free voice calls, 180 minutes of free video calls, and a mess of free content.
It was Song Weiyang who came up with the idea and prompted several major operators to launch a 996 yuan package, and users can use unlimited data. However, if you use more than 4gb of traffic per month, you will be limited by the operator, which will directly degrade from 3g to 2g.
3g mobile phones and 3g networks belong to the rich in 2008!
The first batch of Chinese users who bought Shenzhou 3G, if they opened a 3G unlimited package, they would simply show off wherever they go. They watch online videos while walking, and the internet speed is even faster than that of many broadband users. The video is not stuck at all, and they can envy their companions to death.
Only during the National Day holiday, China's 3G mobile phones only sold more than 200,000 units, which is not as good as the sales of the 2G version.
It's a pity that China's 3G network is only available in eight cities, otherwise the sales of China's 3G mobile phones should still increase.
On the other side of the United States, the competition has entered a fierce stage: Shenzhou vs. Apple vs. Ham Sausage.
Both Shenzhou and Ham Sausage use the Android system, have Google Maps positioning function, and have a complete Google search service, which is an advantage that Apple does not have.
Let's compare the first quarter sales of three mobile phones: Shenzhou (4.4 million units); Apple (4.9 million units), and Ham Sausage (2.1 million units).
Due to the disruption of China's smart phones, the sales of apples and ham sausages have fallen sharply compared to history. In particular, ham sausage was launched the latest, and most of the users have been robbed, so they can only survive in the cracks (in another time and space, the pre-sale volume of ham sausage g1 has 1.5 million units).
In response to the sales strategy of apples and ham sausages, Shenzhou 3G is also sold very cheaply in the United States, but it must precharge the phone bill and 3G traffic tariff for two years in advance, and then receive sales subsidies from the operator.
Some bad guys are crazy to discredit Song Weiyang and Shenzhou Technology on the Internet.
What is it that China's 3G mobile phone only sells for one or two hundred dollars in the United States, which is equivalent to more than 1,000 yuan in RMB, but it sells for a sky-high price of more than 6,000 yuan in China. He also said that in order to please American users, Song Weiyang used the money he earned from China to subsidize, making him the richest man in China and a leading company in China.
Song Weiyang had already explained it at the press conference, but many netizens still believed this statement and attacked him and China Technology. No matter how they explained it, they could not calm the public opinion.
Fortunately, Song Weiyang has a good relationship with the media, major newspapers and magazines ignored this, only some local tabloids followed suit.
In the end, Shenzhou Technology simply cooperated with several major operators to launch a contract phone priced at 1,588 yuan. However, the user is not allowed to change the card within two years, and has to pay at least 586 yuan for the 3G package fee every month (non-contract phone users can choose the package freely).
That is to say, users who purchase China 3G contract phones can of course purchase the machine at an ultra-low price of 1588 yuan. But after two years, the package fee alone will cost more than 14,000 yuan!
But it's really fucking weird. As soon as the Shenzhou contract machine came out, the sales skyrocketed instantly.
Many young people with low spending power can easily spend 1,588 yuan to buy a mobile phone, and then save money to pay for the package fee every month.
Take Sheng Hai as an example, the monthly salary of a small white-collar worker is only three or four thousand, and that of a slightly more powerful one is only five or six thousand. At the same time, the cost is also high. Once the rent, water, electricity and living expenses are paid, there is not much money left, but they would rather spend 586 yuan per month to pay for the set meal. Some people even skip lunch at noon, or make do with instant noodles.
This winter, young people holding Shenzhou 3G can be seen everywhere in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen. They're trendy, they're glamorous, but they can also be malnourished.
But these young people who are living a hard life are happy with it, and even worship Song Weiyang infinitely, and call him Song God.
This title also contains self-deprecating meaning, Song Shen is a homonym for Song Shen. It’s easy to ask gods to send gods away, since you bought a contract machine, you should grit your teeth and stick to it for two years, it’s too late to regret it.
Then they discovered that in just one year, Shenzhou launched a new phone Shenzhou sg-pro, which more than doubled the memory of the mobile phone, and it is many times easier to use than the previous version. And they can only continue to grit their teeth and hold on until the contract expires before they can be relieved.
What's even more exasperating is that the 3G monthly package fee has dropped before the two-year contract expires, and this price reduction has nothing to do with old users!
Immediately, they yelled at China Mobile and China Unicom, and began to save money to buy new China phones.
Some netizens joked: Real estate and Shenzhou mobile phones have jointly popularized Chinese people's concept of early consumption.