Rebirth of the Wild Age

There were several people sitting in the room, media tycoon Murdoch was in the middle, and Director Liu of Phoenix TV was next to him. In addition, there was Bruce Churchill, the president of Star Media, and several strange men who were obviously from the mainland.

Mr. Song, it's a pleasure to meet you. Murdoch stood up and shook hands.

Song Weiyang smiled and said, It's a pleasure to meet you!

Director Liu personally introduced other people to Song Weiyang. It turned out that those strange men were senior executives of two mainland TV stations and a media company.

After chatting casually, Murdoch got straight to the point: Is Mr. Song interested in establishing a joint venture media company in mainland China?

What kind of media company? Song Weiyang asked.

Director Liu said: It is us foreign and Hong Kong-funded companies that cooperate with mainland TV stations and media companies to form a Sino-foreign joint venture company. Star Media and Phoenix TV will provide part of the program content, and these programs will be broadcast on mainland TV stations. broadcast, and the joint venture company will have the advertising management rights of mainland TV stations.”

Song Weiyang asked confusedly, Is it allowed by the law?

The mainland media company executive said: Allowed. According to the Opinions on Promoting the Development of the Radio, Film and Television Industry issued by Radio and Television, on the premise of ensuring the ownership of TV broadcasting channels and frequencies, it is possible to establish a company and discuss commercialization after approval. operation.

The leader of another mainland TV station laughed and said: Since the central government promoted the reform of the broadcasting and TV system, China's broadcasting and TV industry has been developing towards the American model. Sooner or later, domestic TV stations will undergo industrial restructuring, and several major cable TV networks will be formed. The pattern has cultivated several large-scale news and publishing groups. Our cooperation with Mr. Murdoch this time is to explore the way for this reform, and of course Mr. Song is also welcome to join in.”

Bruce Churchill, President of Star Media, said: In fact, we have formed a joint venture company with Qingxing Satellite TV, and the shareholders also include the 'Tuan Z Central Network Film and Television Center'. Therefore, Mr. Song does not have to worry about making mistakes. This cooperation model is completely legal. And officially recognized.

Song Weiyang asked again, and finally figured out what was going on.

It turns out that while state-owned enterprises are reforming, the radio and television media industry is also joining in the fun. However, due to the very vague content of the radio and television regulations, TV stations in various regions dare not be too obvious when expanding, and mainly use two methods: first, cooperate to form a media company to obtain the advertising management rights of disadvantaged TV stations; second, form a joint theater, Obtained the right to operate advertisements during TV dramas.

Why is the joint venture company of Qingxing Satellite TV mixed with Tuan Z Central Network Film and Television Center? This is purely a support project!

The TV stations in the developed eastern regions, as well as the bullish Mango TV, have been expanding their territory in recent years. The higher-ups were worried that the TV stations in the backward areas in the west would be annexed in disguise, so they carried out various assistance programs to support the western areas in cultivating their own media groups.

The annual advertising income of Qingxing Satellite TV is only 20 million yuan, while the Tuanz Central Network Film and Television Center bought the advertising management rights and spent 30 million (one year), with a net loss of 10 million yuan per year. It is definitely a loss-making business. The intention of Tuanz Central Network Film and Television Center is to rely on its own background to attract social investment, and to work together to manage Qingxing Satellite TV well.

Murdoch saw an opportunity, so he cooperated with organizations such as Qingxing Satellite TV and Tuanz Central Network Film and Television Center to form a joint venture media company to operate, while Tuanz Central Network Film and Television Center retreated behind the scenes and only became a shareholder.

With this successful cooperation, Murdoch was immediately ecstatic, thinking that he had found a way to enter the Chinese media industry. So he came to Hong Kong in person to discuss cooperation with two other underprivileged TV stations in mainland China, hoping to replicate this model. He also brought in Phoenix TV. After all, Director Liu also has a background, so many policy risks can be avoided.

Murdoch and Liu Taichang invited Song Weiyang to join, and it was also out of this consideration that this review of Dae Jang Geum exposed Song Weiyang's personal connections.

Song Weiyang laughed and said, Sorry, I'm not interested in the media industry, and holding shares in Phoenix Satellite TV is already the limit.

Bruce Churchill said: Mr. Song, the radio and television media industry in mainland China has a very large market potential that can be tapped. Their current situation is very backward, both in terms of business model and program content. They are far behind developed countries. We bring It is a win-win situation to help China develop the media industry with capital and programs. At present, Star Media and Phoenix TV are jointly building the 'Runde Theater', which plans to cover mainstream TV stations in 21 cities in China and easily win the advertisements of these TV stations Operating rights, the annual advertising revenue will exceed 300 million yuan!

Haha, you guys go ahead and play, I'm really not interested. Song Weiyang smiled hippie, without any shape, and there was gloating in his smile.

Whether it is Murdoch, Director Liu, or a few cadres of mainland TV stations, it is obvious that they do not have a clear understanding of China's policies. Just relying on an ambiguous document from Radio and Television, it is a dream to think that China Radio and Television Media can be capitalized!

Of course, they are also very careful when operating, only participating in TV dramas, variety shows, gossip, music and other entertainment programs, and dare not touch the news programs of major TV stations. But even that is especially dangerous.

It is okay to conduct experiments on one or two TV stations. The central government is very happy to see this kind of experiment. After all, foreign capital pays for it.

But capital is inherently greedy. Murdoch actually wants to build a theater, and plans to cover 21 mainstream city TV stations across the country. Although it is not a provincial TV station, the 21 city TV stations are also terrible. With so many TV stations whose TV series are controlled by foreign capital, is the construction of socialist culture with Chinese characteristics still going on? What if foreign capital spreads wrong values ​​to Chinese audiences through TV dramas?

Song Weiyang thought on his heels, knowing that once Murdoch starts to engage in theater, he will inevitably encounter Waterloo again in China, and even his cooperation with Qingzhou TV Station will be cancelled. At that time, the central and eastern TV stations whose fundamental interests have been touched by foreign capital, as well as some domestic non-governmental media companies, will all jump out together to carry out a just boycott. The power behind this is too huge, even Song Weiyang can't handle it.

The fact is also true. In another time and space, Murdoch has not successfully copied the joint venture model, and the TV theater is still under construction. His cooperation with Qingxing Satellite TV was urgently suspended, and the investment of tens of millions was directly in vain. Even the Tuanz Central Network Film and Television Center was implicated, and it was directly replaced by CCTV to help Qingxing Satellite TV, so as to prevent Qingxing Satellite TV from being merged by Mango TV.

In the room, a group of Chinese and foreign media elites were still chatting about the capitalization of Chinese TV broadcasting. It is said that China's current model is too outdated, and capitalization, marketization, and commercialization reforms must be carried out. However, China itself lacks funds and must introduce foreign capital for development. While introducing foreign capital, it can also introduce advanced foreign management models and foreign advanced technical personnel.

They also talked about the current Hallyu, and believed that only through such a thorough reform of China's radio, film and television industry, can it successfully resist the invasion of the Hallyu, and even export culture to other countries in reverse.

What a group of elites who care about the country and the people!

Song Weiyang smiled and said nothing the whole time, and when others talked to him, he just casually complimented him. In fact, he was having fun all the time, as if there was a high wall in front of him, these idiots rushed forward recklessly, Song Weiyang waited to see them being knocked to pieces.

Especially the cadres of the two mainland TV stations will definitely be unlucky with Murdoch, and they will never get promoted again in this life.

While Song Weiyang was going to the bathroom, Director Liu followed up and asked, Mr. Song doesn't seem to be very optimistic about this model?

Song Weiyang washed his hands and whistled in front of the mirror, dried his hands and said: I am also a shareholder of Phoenix TV, so I would like to advise Mr. Liu, don't work with Murdoch. The radio and television industry in the mainland is too deep, isn't it It can be played purely by capital.”

We only do entertainment-related programs, and we don't touch news programs. Is this all right? Liu Taichang asked.

If The White Haired Girl is made into a TV series, is it just an entertainment program? Song Weiyang walked away after finishing speaking.

Master Liu frowned thoughtfully.

(Recommend I really don't want to be reborn, a very fierce book, with hundreds of thousands of words, it will be enough for Baimeng, envy.)

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