Chapter 168: Chapter 148: The Game of Capital
"What's going on?"
"Who's putting on such a big show?"
Within the teachers' college, the comings and goings were abuzz with speculation.
Although luxury cars often stopped at the school gate to pick up college girls after classes,
such a spectacle had truly never occurred before.
This was clearly the arrival of a big boss with sky-high ambition.
Whoever it was, one thing was certain: they were very rich.
"Has Chu Qiuyan been taken in as someone's mistress?"
"Cut the crap, didn't you see the banner?"
"The Commoner School Beauty will no longer be common, and my heart is shattered into the valley once again."
Many people consciously steered clear of the speaker because, astonishingly, it was a short-haired girl who looked quite handsome.
Her preferences must be quite niche.
Who would have thought that the Commoner School Beauty was not only a hit with the guys but didn't spare the girls either?
Exaggeration, and not by a small measure.
"I was wondering why Bobo Milk Tea outside the school didn't open today—it turns out someone bought it for five million."
"What's going on? How can that tiny shop be worth five million?"
The news had spread all over the campus network.
This big news became the main headline throughout the school.
"How shallow do you think that is? You think someone wants to spend five million on that store? Clearly, they spent five million to buy Chu Qiuyan."
"Sigh, look at her, not even out of school and already a millionaire. My grand ambitions, I guess I'll just go home and inherit the estate."
"Damn it, you understand filial piety."
There were no shortage of envious people, but unfortunately, Chen Pingsheng did not stay long. Following Zhao Feifei and Chu Qiuyan's departure,
he hadn't driven his Maybach S680 for some time—the business features were still very comprehensive.
Sitting inside, you couldn't hear a hint of noise from the outside.
It was just like a mobile home.
Chen Pingsheng, driving himself, also took out a set of documents and said, "Starting today, your Bobo Milk Tea will officially belong to Tenghui Capital. The angel round investment will be thirty million, completed jointly by Tenghui and Honglan Capital from Magic City."
"You two, Chu Qiuyan will hold a 12% stake, and you, Zhao Feifei, will personally hold three percent."
"If there are no objections, you can sign the official contract once we arrive at the company."
"Big boss,"
Zhao Feifei asked curiously, "Can I ask if there's an A round investment after this angel round and what exactly is Honglan Capital?"
"Honglan Capital was founded by a classmate of mine, and she's quite incredible,"
Chen Pingsheng said. "Her name only appears in financial news. You'll have the opportunity to visit her in Magic City once you grow bigger. The reason for bringing in her investment is mainly to facilitate the later development and financing of Bobo Milk Tea."
"Big boss, do you also intend to develop Bobo Milk Tea into a publicly listed company?"
Zhao Feifei felt that this idea was so far-fetched, she could hardly believe it—that she might actually have the chance to become one of the original major shareholders of a listed company.
Chen Pingsheng said with a smile, "Without listing, are we supposed to rely on selling cups of milk tea to make a mere one or two yuan in net profit? So tell me, would there be any point in doing this?"
Zhao Feifei was at a loss for words, but then again, she thought about it and it made sense.
The man was already so wealthy; simply opening dozens of milk tea shops was truly meaningless to him.
It would be more profitable to open another Water Cloud Space.
When they undertook this endeavor, they were aiming to earn a few specific financial goals.
Otherwise, why go through all the trouble.
It was only their age that limited their imagination.
The two girls couldn't begin to fathom how to take Bobo Milk Tea public.
But it was only when they arrived at Tenghui's headquarters that they understood what efficiency in a big group meant.
Lin Jia directly presented the changes in the domestic milk tea industry over the past ten years on PTT.
It was obvious that since 2008, the development of the milk tea industry was growing faster year by year.
In the last two years, it had soared even more.
Big data made it clear to Chu Qiuyan why Tenghui Capital had chosen to enter this industry.
The growth was rapid, nowhere near its peak yet.
According to current data analysis, the milk tea industry still had three to five years of high-speed explosion left.
Until it became a hundred billion market.
And large groups, aside from being far ahead in data, were also far beyond them in initial startup planning and team building—small-time ventures simply couldn't compare.
"Considering you two are still too young and can't handle many things, the first CEO of Bobo Milk Tea will be Yang Qian, the head of public relations at Tengying Entertainment."
There were no objections to this; after all, at the start of a business venture, there are many things to deal with, and it's necessary to have someone with experience to sort through the complex and tedious startup affairs at the beginning.
Yang Qian also gave them a brief introduction of herself.
And Chen Pingsheng's arrangements went far beyond just that.
For the planning of the first three months, they had a detailed plan in place.
Chu Qiuyan took a look at the document.
She was actually quite ambitious, mainly because her desire to make money was especially strong.
Those who have never truly been poor can hardly understand her intense craving for money.
As arranged by Tenghui, the celebrity chosen to endorse Bobo Milk Tea turned out to be Yang Mi.
The proactive Shishi, who offered to collaborate, was not selected either.
Yang Mi invested 15% of her own shares to personally serve as the ambassador for Bobo Milk Tea.
Chu Qiuyan was particularly shocked.
She had not expected that even before the business had opened, and while it was still a plan on paper, and moreover, a venture of just two college students, they had managed to bring in Yang Mi, a queen of her generation.
Tenghui had done their research. Yang Mi's image was the most suitable for endorsing milk tea.
Her fan base was also solid enough.
Besides choosing the right celebrity, Jiang Yilei was in charge of Bobo Milk Tea's online marketing.
She had always been responsible for Fei Yangyang's online promotions.
In addition to these, Tenghui would open fifty direct-sale stores within three months.
The person in charge of opening the stores and franchise management was a regional general manager from Tengsheng Fruits.
He was already fully experienced in managing dozens of physical retail stores.
These were all things they did not need to worry about.
This was how a large conglomerate targeted these niche traditional industries with a dimensionality-reducing strike.
If not for Tenghui's invitation, they would probably never have had the opportunity to be directly involved in the initial creation of a listed company.
Only after all introductions were done did Chen Pingsheng turn to Chu Qiuyan and say, "For the first three months, your only task, including Yang Qian, is to learn and deeply understand the milk tea market and preparation techniques."
"Honglan Capital has already arranged for you in Wanwan to learn from the three biggest milk tea chains, half a month at each, and after a month and a half, you'll go to Magic City to learn from the biggest milk tea chain there."
If it weren't for Tong Zelan, he definitely wouldn't have been able to directly arrange for them to learn inside these major milk tea businesses.
Learning represented the future.
Chen Pingsheng's vision for Chu Qiuyan was to be the future person in charge of Bobo Milk Tea.
She had much more to learn.
After a noon meeting, Chu Qiuyan, who originally had no concept whatsoever of what it meant to go public,
now seemed to see a vast blueprint for macro development.
From it, she could clearly discern the step-by-step development path of Bobo Milk Tea.
All matters were in the hands of top talent.
It could be said that for the first three months, the three of them had the easiest time.
They just needed to master their craft; everything else was taken care of.
And as for marketing, it had already begun the moment they stepped out of school.
Zhao Feifei was incredibly excited. The future, which once seemed unclear, suddenly became extremely bright.
Even the strong and independent Chu Qiuyan felt the same.
It was as if two ordinary people had suddenly stepped into the capital game.
With just a slight step backward, they could surpass most of their peers.
If they could take several more steps in succession, then they were destined to be what society deems successful individuals.
What they were crossing over was not merely the gap between the rich and the poor, but a deeper, more meaningful social stratum.
And isn't it all about social class? Only by entering this circle can one enjoy the pleasure of making money within it.
Ordinary people strive for years to earn money, eventually opening a small shop, whether in a bustling or plain location, to make ends meet.
If more capable, they might open several shops.
But the circle of the uncle was clearly different.
Right from the start, they were able to combine funds, talent, technology, and market marketing—all factors of entrepreneurial success.
Then, through extensive market research, they create an immensely comprehensive industry database.
Finally, they compile a simple business plan.
This business plan may not be thick, possibly just a few pages of paper.
But these few pages are completely beyond the reach of ordinary entrepreneurs.
Because ordinary entrepreneurs can put up, at most, a hundred thousand or even a million.
While these wealthy people can invest tens of millions just in the research behind this piece of paper.
And they can build a super-vast capital formation based on the results behind this paper.
They're not just selling milk tea.
It's clearly just a game.
Chu Qiuyan did not want to think too much. She just needed to heed the uncle's advice and seriously study milk tea preparation techniques.
The rest, leave to the market.
Or rather… to them.
Zhao Feifei and Chu Qiuyan filed a report with the school that day and, under the lead of Yang Qian, set out to study for at least two months.
By the time they returned, Bobo Milk Tea would no longer be the cramped milk tea shop of a few square meters at the school gates.
It would have become the trendy 'Commoner School Beauty' milk tea shop.
Although the store had not officially opened, it did not prevent Tenghui from taking the lead in publicizing the brand story.
Once the store officially opened, Yang Mi would come to personally make an appearance.