My 1999

Chapter 840 Penguin 2005



In the most conspicuous position, four golden characters stand proudly.

Taihua Plaza.

This is Taihua's earliest project in Pengcheng.

It consists of the unfinished building "New Century Plaza" and Pengcheng's tallest building "Hongchang Plaza".

The construction of New Century Plaza started in 1993, and it was stopped several times in the middle. It was not until September 1998 that the main structure was capped, and the civil engineering and curtain wall engineering were basically completed.

In October 2000, New Century Company was unable to continue to invest, and the entire project was completely stopped and became an unfinished building.

In 2002, after several consultations with creditors and the Pengcheng government, Taihua Group took over all the rights and interests of New Century Plaza for 180 million Chinese yuan.

Including 1.8 billion Chinese yuan of debt.

However, during the subsequent construction, Xu Liang was a little dissatisfied.

According to the original construction plan of New Century Plaza.

The entire project consists of 4 basements, 7 podiums and two 46-story east and west towers.

The project covers an area of ​​13,000 square meters, with a total construction area of ​​188,000 square meters.

The lower part of the East Tower is a hotel with more than 300 business rooms and a presidential suite.

The upper part is a high-end apartment, including 90 apartments of various types.

The West Tower is a 5A-level office building.

The podium has multiple functions such as business, banking, catering, entertainment and hotel lobby.

The swimming pool and tennis court are located on the roof of the seventh floor.

The basement is an equipment room and a parking garage with 560 parking spaces.

Such planning seems to be no problem in this era.

The commercial area of ​​the podium is 55,000 square meters, which is large enough in this era.

But Xu Liang is obviously not satisfied.

In his opinion, the commercial area of ​​55,000 square meters is too small, and when designing, the seven-story podium is layered, and there is no hollow atrium in the middle.

The dynamic line design also lacks scientific planning.

It is not enough to be a shopping center.

But if it is changed again, there will be no space.

After all, the entire New Century Plaza covers an area of ​​only 13,000 square meters.

Excluding the reserved public space, the area of ​​a single floor of the podium is only 8,200 square meters.

What to do?

Xu Liang quickly set his sights on the nearby ‘Hongchang Plaza’.

‘Hongchang Plaza’, which started construction in 1992, was invested and built by Hong Kong Hongchang International Investment Co., Ltd.

It is 248 meters high and occupies about the same area as New Century Plaza, also 13,000 square meters.

The total construction area is 141,000 square meters.

It has 67 floors (4 underground floors and 63 above ground floors), making it the third tallest commercial building in Pengcheng.

In terms of planning, the 4-story basement of Hongchang Plaza is mainly used for garages, machine rooms and greywater treatment facilities.

The 7-story podium is mainly used as a shopping mall and restaurant, and the tower above 8 floors is mainly used for office and apartment-style office buildings, with a revolving restaurant and helicopter landing pad on the top.

The planning of New Century Plaza and Hongchang Plaza is very similar.

The commercial area is seven floors above ground, and no major changes are required.

With the support of Xu Liang, Taihua spent 1.5 billion Chinese yuan to acquire Hongchang Plaza.

The two together, the land area of ​​the entire project has become 26,000 square meters.

There is ample space for development.

After redesign, the gap between the two projects was changed to an atrium with hollowed-out tops and bottoms.

An air passage was installed between each floor for connection.

With this change, the commercial area of ​​the entire Taihua Plaza project doubled directly, increasing to 120,000 square meters.

The total construction area of ​​the project has also increased to 330,000 square meters.

After two years of rectification, it opened in September 2004 and quickly became a commercial star on Shennan East Road, and even a top commercial center.

The golden glass curtain wall left a deep impression on everyone who passed by.

"Go, I'll pick you up in the afternoon."

"Yes."

After Zhang Junning got off the car and left, Xu Liang's motorcade arrived at the headquarters of Penguin, the Fiyta Building.

Eight years after starting a business, Penguin has moved from the simple SEG Technology Innovation Park to the Fiyta Technology Building in Nanshan District.

This is a new office building that opened in July 2003.

With a construction area of ​​83,000 square meters, it is spacious enough.

"Brother Liang, we're here."

Huo Gang, the co-pilot, reminded.

Xu Liang responded, and through the car window he had seen the banner hanging outside the building.

'Welcome Mr. Xu Liang to visit Penguin Company for inspection.'

Xiao Ma, dressed in a suit and wearing gold-rimmed glasses, stood at the front, with Zeng Liqing on the right and Zhang Zhidong on the left.

More than a dozen middle and senior executives lined up to greet him.

"It's quite grand."

"Boni, look, the car is coming."

Zeng Liqing's eyes were sharp and he quickly saw the convoy coming quickly.

Nowadays, many people know that Xu Liang usually rides three or five bulletproof Maybachs when he goes out.

In China, no one is so extravagant except him.

Boni Ma tidied his clothes and saw the convoy stop and quickly greeted it.

"Mr. Xu."

After shaking his hand, Xu Liang smiled and said, "Boni, you are becoming more and more like a successful person."

"My achievements are nothing in front of you."

"Haha, you are too modest."

After greeting Zeng Liqing and the others, the group entered the Fiyta Building.

When they arrived at the floor rented by Penguin and got out of the elevator, the dense crowds of people around them came into view.

Before Xu Liang could react.

Thunderous applause rang out.

From their faces, Xu Liang saw curiosity, excitement, and even admiration.

Xu Liang smiled and waved.

"Hello, everyone, I'm Xu Liang."

"Boss."

"Boss Xu."

"Financial Caesar."

"Boss, I love you."

"Boss Xu, I want to give birth to a baby for you."...

Some bold and excited people shouted.

The chaotic voices made many people laugh, and the atmosphere in the entire porch seemed particularly hot.

After everyone calmed down a little, Xu Liang continued with a smile.

"I feel everyone's enthusiasm, but the brother who wants to give birth to a baby for me, I appreciate your kindness, but I still prefer humans to monkeys.

The most important thing is that you don't have this function either."

"Haha..."

There was a burst of laughter in the porch.

After the laughter subsided, Xu Liang continued.

"To be honest, I am very happy to see you all here today.

After eight years, thanks to your efforts, Penguin has finally grown from a start-up with only five people to a large Internet company with nearly 1,200 people in 21 countries and regions including China, Japan, South Korea, and Southeast Asia.

These are the results of your hard work.

As a partner of Penguin, I want to say something to you very seriously.

Thank you.

You have worked hard."

Wow...

Warm applause rang out again.

"But I want to tell you that success only belongs to yesterday, and there will be more difficulties waiting for us to overcome in the future.

And the more successful Penguin is, the more intense the competition it faces.

I hope you can always be on your toes and deal with challengers from all over the world.

Of course, Mr. Ma and I also understand that there is no reason in the world to let cattle plow the fields without letting them eat grass.

Penguin will give you enough options so that everyone can share Penguin's success together."

Wow...

The applause became more intense than ever before.

As expected.

Compared to empty words, everyone is more concerned about real interests.

After a short impromptu speech, and after meeting the middle and senior management of Penguin under the leadership of Ponima, the group walked into the conference room.

The current Penguin.

Ponima is the CEO, Zeng Liqing is the COO, and Zhang Zhidong is the CTO.

Chen Yidan is the CAO, responsible for all administrative affairs, including logistics.

Xu Chenye is the CIO, responsible for news media affairs and also manages the portal website.

The real outsider among the senior management is Luo Hanhua, the group's senior vice president and chief financial officer.

And Liu Ying, the senior vice president of Penguin, who is responsible for overseas business management.

The two people, Luo Hanhua is from Hongyan; Liu Ying was the director of the administrative department of Hongmeng's Dongying subsidiary at first, and later transferred to the senior vice president of Hongmeng's Nanyang subsidiary, with rich overseas management experience.

After everyone took their seats, Zeng Liqing stood up.

"Mr. Xu, next I will explain to you the current adjusted management structure of Penguin."

After Xu Liang nodded with a smile, Zeng Liqing turned on the projector next to him.

"After several adjustments, Penguin now has four major departments.

Marketing department, R\u0026D department, overseas department and functional department.

The R\u0026D department consists of four departments:

The wireless development department is responsible for the SMS business on mobile phones;

The basic development department is responsible for the underlying technology and server maintenance;

The product development department is responsible for the technical development and maintenance of the QQ client.

The overseas development department is responsible for the localization development of overseas QQ clients, spaces and other technologies.

The marketing department consists of the 'General Marketing Department' and the 'Mobile Communications Department'.

The former is responsible for the construction and management of the national sales team, and the latter is responsible for the business connection with the three major telecom operators.

The overseas department is responsible for the business coordination and connection between overseas subsidiaries and the head office."

Although Penguin has developed faster than the same period in his memory with his support, it has not yet evolved to the point where it needs to set up a business unit.

"Financially.

As of the end of April, Penguin's total revenue increased by 20.1% year-on-year to 634.1 million Chinese yuan (76.6 million US dollars);

Internet value-added service revenue increased by 56.0% to 318.9 million Chinese yuan (38.5 million US dollars);

Mobile and telecommunications value-added service revenue decreased by 9.4% to 270.8 million Chinese yuan (32.7 million US dollars);

Online advertising business revenue increased by 92.1% to 40.5 million Chinese yuan (4.9 million US dollars);

Operating profit decreased by 2.7% to 222.2 million Chinese yuan (26.8 million US dollars).

Profits increased by 30% during the period to 2.8 3.9 billion Chinese Yuan (US$34.3 million).

Business:

The maximum number of QQ accounts online at the same time increased by 22.7% from the previous quarter to 16.2 million.

The number of QQ.com visits increased by more than 50%.

The proportion of Internet value-added service revenue to total revenue increased by 89.6% compared with the same period of 2004.

In terms of online games, the maximum number of accounts online at the same time on the "QQ Games" portal reached 1.44 million.

Online game revenue increased by 20.8% from the previous quarter to 25.3 million Chinese Yuan.

The proportion of mobile and telecommunications value-added service revenue to total revenue decreased from 64.7% in the same period of 2004 to 40.9%.

Among them, the revenue from mobile voice value-added services increased significantly, but due to the impact of mobile operators' number clearance, the revenue from SMS declined.

The proportion of online advertising revenue in total revenue increased from 5.1% in the same period of 2004 to 7.6%.


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