My 1999

Park the car.

As the group got out of the car, a smiling middle-aged man in his forties, wearing a white T-shirt and black trousers, came up with two security personnel.

"Hello everyone, I am Wang Ye, the housekeeper of Lilac Manor. In accordance with regulations, I will conduct a routine security check on you. Please cooperate."

This was not the first time Ma Yun had met Xu Liang, and she was already familiar with this routine.

Just open your arms and signal the other person to hurry up.

The security personnel with instruments in their hands came forward, checked quickly, and then backed away after finding no problem.

"Everyone, please come with me."

Wang Ye led a group of people to Building 2 of Lilac Garden.

Soon he saw Xu Liang waiting in front of the door.

The latter greeted him with open arms.

"Haha, Lao Ma, we said goodbye to each other last year in the Magic City. We haven't seen each other for almost a year, right?"

Ma Yun also greeted him with a smile on his face.

"To be precise, it should be 11 months and 9 days."

"Remember so clearly?"

"Of course I remember clearly the day when I came to meet you, a world-class rich man."

After the two briefly hugged each other.

Xu Liang turned his eyes.

"Mr. Cai, we meet again."

Cai Chongxin quickly grasped the right hand stretched out in front of him.

“I haven’t seen him for a year, and Mr. Xu’s demeanor is even better than before.”

"Haha, you're welcome."

After patting his right arm affectionately.

"Come on, let's go in and talk."

The group of people came to the living room, and the guests and hosts took their seats.

"Alibaba's business is booming under the leadership of the two. Total revenue in the first quarter of this year increased by nearly 120% year-on-year. It is really gratifying."

Alibaba has developed by leaps and bounds in the past two or three years.

In 2002, the total annual revenue of the entire Alibaba Group was only 6 million Chinese dollars. By 2003, it soared to 140 million Chinese dollars, an increase of nearly 20 times.

The main reason for this is that the three-year free period for merchants on the Alibaba website has ended and listing fees have begun.

By 2004, Ali's total annual revenue soared again, reaching 359.4 million yuan. Although it was not as exaggerated as in 2002, it still increased by 2.5 times.

Although the multiple is low, due to the larger base, the growth of total revenue far exceeds that of the previous year.

But Ali's outburst seemed to have no end.

In the first quarter of 2005, total revenue exceeded 139 million Chinese dollars.

The revenue in one quarter exceeded the entire year of 2002.

According to the current development speed, if there are no major changes in the middle, Alibaba's total revenue this year is expected to exceed 700 million Huaxia coins.

“Brother Xu, thanks to your support, Alibaba is able to develop rapidly today.

So you are Ali’s biggest behind-the-scenes hero.

Especially in the competition between Taobao and eBay, you not only provide financial support, but also constantly provide suggestions.

If it weren't for you, we wouldn't have defeated eBay so quickly and won the Chinese C2C market. "

Ma Yun praised directly.

"What Lao Ma said is right. Mr. Xu proposed the strategy of competing for the promotion resources of second- and third-level websites, occupying the corner first and then fighting the decisive battle, and the rural areas surrounding the cities.

Not only did Alibaba save a lot of promotion funds, it also laid the foundation for later defeating eBay's competition. "

Cai Chongxin echoed.

After eBay completely acquired eBay in 2003, the wealthy eBay directly spent money to buy the promotion resources of all first-line websites in China such as Sina, NetEase, Sohu, and Bing.

We also signed an exclusive agreement with them for C2C e-commerce advertising.

Except for eBay, even if Taobao wants to spend more money, the promotional resources of first-line websites cannot be given to it.

For a time, the entire Chinese website was filled with eBay advertisements.

Taobao was directly marginalized.

Seeing that the number of eBay registered users and merchants has skyrocketed, while Taobao continues to lag behind, Ma Yun has several big blisters on her lips.

Later I found Xu Liang.

Having seen various Internet promotion routines for a long time, he gave Ma Yun a trick.

Although eBay has purchased all the promotional resources of China's first-tier websites, it has not involved the larger number of second-tier and third-tier websites and personal websites.

eBay has a lot of money and doesn't care about the traffic of these websites.

But if you add up, the combined energy of these websites is no less than that of first-line websites.

But it is impossible for Ali to talk to each family.

What a waste of time.

But that's okay.

Hongmeng Bing has data on all web pages in China.

Specifically for these small and medium-sized websites, a small and medium-sized website alliance was formed to place advertisements for Alibaba.

With the attitude of giving it a try, Lao Ma invested for a quarter first.

The effect is surprisingly good.

It was quickly signed for three years.

With the promotion of these small and medium-sized websites, Alibaba's promotion quickly caught up with eBay.

After making up for the shortcomings, Alibaba took advantage of the victory and directly announced that Taobao is free.

But it is obviously impossible for eBay to change its proven and successful corporate strategy in a short period of time for the sake of a Chinese market.

After the round of meetings is over.

eBay said listing fees can be reduced but cannot be eliminated.

The same goes for commissions after successful transactions and promotion fees.

Soon, users began to vote with their feet and went to Taobao one after another.

By the time eBay came to their senses, after a tedious investigation and research, and then meeting at the US headquarters to approve it and prepare to make it free, Alibaba had already occupied 60% of China's C2C e-commerce market, and the winner was already decided.

It can be said that the failure of eBay, and even the failure of all American Internet companies such as Yahoo and Amazon in China, is not due to poor technology, but low administrative efficiency and inability to adapt to the fierce competition in the Chinese market.

The Americans used their own failures to teach the Chinese business community, especially Internet technology companies, the importance of local management and efficiency.

Xu Liang smiled as he watched the two people constantly praising him.

He knew it very well.

If you are too kind, you are either a traitor or a thief.

"Thank you, thank you. I am also a major shareholder of Alibaba, and it is my responsibility to make suggestions for the development of the company."

"You can't say that.

Alibaba has so many shareholders, but there is not a single shareholder who can help Alibaba overcome difficulties like you, brother Xu."

"What Lao Ma said is right." Cai Zhongxin echoed.

Xu Liang smiled, "Old Ma, Mr. Cai, we have known each other for more than a day or two. If you have anything to say, just say it directly. Don't always flatter me."

"Haha, brother Xu misunderstood.

I said it sincerely before. Alibaba can't be what it is today without you.

However, I really have something here that requires your consent."

Xu Liang made a gesture to continue.

"Brother Xu, what do you think of Yahoo?"

Looking at Ma Yun's wrinkled smiling face, Xu Liang smiled and said, "Old Ma, you are not interested in Yahoo China, are you?"

Ma Yun gave a thumbs up.

"Your brother is definitely this."

Cai Chongxin also praised beside him, "No wonder Mr. Xu can navigate the international financial market and succeed in everything. He is really a genius."

The two of them had decided on a strategy before they came.

Praise.

As long as you can't praise him to death, praise him to death.

There is only one purpose, which is to make Boss Xu happy.

Then agree to their plan to acquire Yahoo China.

Xu Liang smiled.

The history of BAT's rise has been studied thoroughly in the Chinese business community. Although he has forgotten the details, he still knows them clearly.

Yahoo invested $1 billion in Alibaba.

Of this $1 billion, only a portion is in cash, and the rest is the tasteless and useless Yahoo China.

"Brother Xu, Alibaba's development has reached a bottleneck and needs new traffic.

Among all the websites in China with traffic exceeding 10 million, only Yahoo China has the possibility of acquisition.

Yahoo also happened to have the idea of ​​investing in Alibaba.

So I hope to take this opportunity to directly acquire Yahoo China."

Xu Liang smiled and nodded.

"Sure, no problem."

Ma Yun and Cai Zhongxin showed astonishment on their faces at the same time.

They prepared countless arguments and methods to persuade Xu Liang.

This is just the beginning, and it's over before they really start?

The two looked at each other, and Ma Yun couldn't help asking again.

"Brother Xu, do you really agree that we will acquire Yahoo China?"

Xu Liang nodded and said, "I said that I will not interfere with Alibaba's operations unless you suffer continuous major losses.

Now Alibaba's total revenue and gross profit are booming, so I don't need to interfere.

You want to acquire Yahoo China, then acquire it.

I only look at the results."

Ma Yun heard it and breathed a sigh of relief.

The body that had been tense all the time could not help but relax.

A tactical back, leaning on the sofa, the smile on his face seemed a little more relaxed.

Wave a big hand.

Giantly.

"Don't worry, brother Xu, after the acquisition of Yahoo China, Alibaba's business will definitely usher in a leapfrog development.

Not only can it completely drive eBay out of China, but it can also make Alibaba the number one e-commerce company in China."

"Ahem..."

When Cai Zhongxin saw that Lao Ma was high again, he coughed to remind him.

Hongmeng has No. 1 store.

Now you are defending the main owner who said that he wants to be the number one e-commerce company in China.

Aren't you slapping me in the face?

If Xu Liang is upset and they are tripped up, all the previous efforts will be in vain.

Ma Yun seemed not to hear the reminder from his old friend.

His smiling face was full of confidence.

Xu Liang smiled and said, "I believe that under the leadership of you two, Alibaba will become an e-commerce company with great influence worldwide in the future. This is why I invested in you.

But Ma, I have to remind you.

When we invested before, we signed an anti-dilution clause.

So you can acquire Yahoo China and absorb Yahoo's investment, but Hongyan will also inject capital in proportion to our shareholding."

Ma Yun's smile froze.

Another purpose of accepting Yahoo's investment is to dilute Xu Liang's shareholding.

49.99% of the shares are too much.

Now looking at Xu Liang's attitude, it is obvious that this plan has been aborted at the beginning.

"Damn anti-dilution clause."

Ma Yun cursed in his heart.

Now he hates this clause.

Why did he sign it in the heat of the moment?

Taking a deep breath and calming down, Ma Yun grinned.

"Brother Xu, if you are willing to continue investing in Alibaba, that's great."

Xu Liang smiled and nodded.

He thought to himself.

"No matter how powerful you are, you can't escape from the palm of my hand."